Drew Liknes - Plasti-Fab

Plasti-Fab

Plasti-Fab manufactures EPS foam products for construction, infrastructure, and packaging. Their insulation improves energy efficiency in buildings, while geofoam provides lightweight fill for roadways and embankments. They also offer SIPs and ICFs for durable, high-performance construction. In addition to building materials, Plasti-Fab produces custom EPS packaging solutions for superior product protection. With a focus on innovation and sustainability, they provide reliable, cost-effective EPS solutions for a wide range of industries.

Digital Marketing Specialist

July 2022 - Present

As the Digital Marketing Specialist at Plasti-Fab, I played a key role in revitalizing the Plasti-Fab brand through strategic social media management and design. Managed and curated content across multiple platforms using Hootsuite, crafting engaging, value-driven posts to grow online presence. Designed visually compelling social media content, as well as digital and print materials with Adobe Creative Suite, ensuring brand consistency. Developed and maintained multiple responsive websites using HTML, CSS, and the Bootstrap framework, enhancing UX/UI for improved engagement. Applied targeted SEO strategies with SEMrush and Google Analytics to boost organic visibility and performance. Combined creativity with technical expertise to deliver impactful marketing solutions that strengthened brand presence and audience engagement.

Website Development and Maintenance

Implemented updates to improve UI/UX, ensuring a seamless visitor experience that enhances engagement and information retention. Optimized the website for cross-browser and device compatibility while refining SEO strategies to boost search visibility and organic traffic.

Graphic Design & Print Media

Designed and developed graphics aligned with brand aesthetics, tone, and quality standards to enhance digital and print materials, ensuring clear and impactful marketing communication.

Social Media Management

Managed and oversaw social media accounts, curated and customized engaging content that resonated with followers. Crafted compelling, value-driven messaging and fostered authentic interactions to grow and strengthen the community.