The Instagram page was launched in April 2020 under the name "DBABY_MK6", a nod to an old nickname and the Mark 6 generation of the Golf GTI. My GTI, however, had seen better days—its clear coat was peeling, and the paint needed serious attention. Initially, I planned to wrap the entire car in a fresh new color, but after getting an eye-watering quote, that idea quickly changed. Instead, I drew inspiration from the iconic Jazz Solo Cup pattern I had seen on a few other cars and realized my hot hatch was the perfect candidate for it.
Used DSLR cameras with various lenses, as well as my iPhone with a gimbal, to capture dynamic photos and videos of my car in different scenes and locations. I then edited them to enhance the visuals before sharing
Designed the livery to spec in Illustrator, had it printed on vehicle vinyl material, and applied it to the car for a custom look. Additionally, I created specialty graphics for posts to enhance the Instagram page’s content and visual appeal.
Managed the Instagram account by creating weekly content, engaging with the car community to drive growth, and experimenting with paid advertising to reach a wider audience and boost engagement.
The car was measured, at which point I made the graphics in Adobe Illustrator to size, and sent the file to a printshop to be printed on layered vinyl. Once printed, I called up my buddy Chris, and we got to work applying the livery and transforming the car.
Filmed and edited this video with my friends Lexus. Shot on an iPhone 11 with a handheld gimbal, and edited using Adobe Premiere Pro.
Going from 0 to 800+ followers in about 2 years (April 2020 to August 2022) is a decent growth rate, especially for a niche account like a car page. It’s not viral-level growth, but it’s solid organic growth, especially when most of the followers were real, engaged car enthusiasts rather than bots or inactive accounts.
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